look, everyone knows aapl has no prospect of long term growth. might have a good quarter or good event. these rare events draw sellers out who are desperately trying to get out of this stock. the current buyers will become desperate sellers lower when they realize management is shareholder unfriendly, unimaginative, unable to use available capital to grow, etc. Every piece of good news will draw lots of sellers. The opposite of aapl is goog. They try things, fail sometimes, move on, keeping what works. They grow. They have imaginative management and good long term growth potential.