"I've always thought it was important for an individual and a company to have a North Star, something that doesn't change," Cook told Chinese media. "Many, many things can change but the North Star should be clear, and for Apple that's always been making the best products in the world. That's our strategy and that's not changing today or tomorrow or the next day or the next year."
In a note to clients, Piper Jaffray analyst Gene Munster said he expected Apple to raise its guidance for the current quarter by 2% when it reports earnings later this month.
"We believe the 'several million' pre-orders is a positive read for China Mobile iPhone demand and gives us greater confidence in our expectation for 3 million iPhone units from China Mobile in March," he wrote.
"I can tell you that last quarter we sold more iPhones in Greater China than at any time in our past," Cook said in Q&A session Wednesday with media in China. "And I think with what we're announcing today, I see a huge barrier being removed, because there are lots of people that love China Mobile's network and love iPhones and those two spheres are finally coming together, so it's a monumental day and a watershed announcement.”
Apple launches on China Mobile with blockbuster sales expected
By Chris O'Brien
Los Angeles Times — 01/17/2014
BEIJING, CHINA - JANUARY 17: Tim Cook, Chief Executive Officer of Apple Inc., and China Mobile Chairman Xi Guohua (R) visit a China Mobile shop to celebrate the launch of iPhone 5S and iPhone 5C on China Mobile's fourth generation (4G) network on January 17, 2014 in Beijing, China. Apple Inc. and China Mobile Limited, the world's largest carrier with over 760 million subscribers, signed a deal on December 23, 2013 after six years of negotiations.