AAPL will likely be listed on the Dow after the split since it's weighted by share price. That will increase institutional ownership substantially. With buybacks continuing and the iPhone 6 probably the largest launch in corporate history coming up, this stock continues to get cheaper and cheaper. Now FINALLY Tim Cook has a positive surprise which emboldens investors to take long positions whereas before, the stock went down almost every time he spoke. This nice upside surprise to earnings also makes people think he is sandbagging on guidance so they will price in higher earnings.