Apple (AAPL) Taps Luxury Watch Executive to Lead Smartwatch Sales Initiative
July 7, 2014 7:53 AM EDT Send to a Friend
Apple (Nasdaq: AAPL) could have hired a key executive to help with its smartwatch initiative.
According to reports over the weekend, Apple has brought on board Patrick Pruniaux of Tag Heuer, a unit of LVMH. Pruniaux was Vice President of Sales and Retail at Tag Heuer and is expected to be 'Sales Director' or something similar at Apple.
The hire might hint that Apple could be aiming to capture the higher-end smartwatch market, which is just beginning to take shape.
Launch of Apple's smartwatch, which is broadly referred to as the iWatch, are expected to begin in October 2014.
Shares of Apple are indicated higher in early trading Monday.