Samsung woes means PRICE WAR. Not good for AAPL or other competition.
Samsung woes means PRICE WAR. Not good for AAPL or other competition. It's clear that Samsung will cause pressure on AAPL's profit margins. This is the beginning of a "SMARTPHONE PRICE WAR."
----"Prospects for growth remain unclear as competition over global market share intensifies in the mobile industry," Samsung said in the statement.
The company said the second half "will remain a challenge", as profitability in its mobile unit may suffer due to a heated race over price and products.
Analysts say Samsung will have little choice but to cut smartphone prices because customers will find less reason to pay double or triple the price for a Galaxy phone over low-cost models made by Chinese brands. Samsung may need to increase its focus on making smartphones in the below-200-dollar range, while the company will have to find a ways to produce its high-end phones more cost-efficiently, they said.