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Apple Inc. Message Board

  • msulpizio msulpizio Dec 9, 1997 1:01 AM Flag

    CompUSA observation

    I went into CompUSA to buy a sound card for my pc and to see if CompUSA was trashing Apple, as was mentioned on the Macrumors page. I have a couple of interesting observations to share:

    1. The Apple "Store within a store" was very well done. It was clean, the computers were on and demos were running on most of them.

    2. While the Intel moon men and Intel logo dominated the store in visual icons/reminders, the Apple logo was a strong second.

    3. Interest in the Macs was very good. There were several other people in the Mac section. No other hardware vendor in the store appeared to have as much customer interest. Remember PC vendors crowd each other out. Packard Bell sits right next to Compac-people compare them like commodities.

    4. The CompUSA salesman was good. He pointed out Apple's strentghs and even mentioned that a Mac can run with two monitors. He had a Apple logo patch on his shirt, meaning that he was Apple certified.

    5. The G3 minitower is a Cadillac. I'm not a techi, but it has a nice look, great features and is very fast.

    The salesman started talking about video editing and animation! Wow! Who cares about wordprocessing and spreadsheets.

    Of course this is only one store and not a random sample. Just gotta hang in there. Alot of the downward pressure on the stock is because of end-of-year window dressing by fund managers and short selling by people betting the wrong way. I like the long-term potential and I like the January 22 call options.



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    • I went into the store looking for the Think Different store within a store and it still was not there. However, upon asking about it an assistant manager did say it would be up and running by February, 98. The nice thing is that she sounded excited about it.

      The sad thing is that because Miami is the extra official capital of Latin America the opportunity to make a real impact on the Latin American market over the Holiday Season will be lost. This market in particular needs to know that Apple intends to be around a long time. Apple should try to encourage CompUSA to rush the new Mac Centers in cities that have the highest concentration of international clients.

      On another front I liked the comment someone made regarding the limited quantity of Apple software...that does not need the abundant amount of software needed for the PC world to make them work as well as the fewer but better programs available to the Apple World. This was very apparant when Window95 first came out; within a month there were hundreds of programs designed to remedy the glitches in Win95!!

      Remember the Apple Ad Campaign that brought this fact to light? Recall the big meeting where the organizers are having trouble with there PC operated slide presentation and other PC users in the audiance start to call out suggestions on how to solve the problem...then someone says get a Mac. The Think Different campaign should start pointing out some of these obvious differences to.

      I appreciate this support group I especially need it since I bought at 29!!!....and held on!!!!

      • 2 Replies to ThaneII
      • <<<The sad thing is that because Miami is the extra official capital of Latin America the opportunity to make a real impact on the Latin American market over the Holiday Season will be lost. This market in particular needs to know that Apple intends to be around a long time. Apple should try to encourage CompUSA to rush the new Mac Centers in cities that have the highest concentration of international clients. >>>

        Yes, it is indeed sad for Apple to MISS this opportunity to market to the Latin American public this holiday season. As usual, Apple says something really cool and exciting and DOESN'T follow through with it. Yes, they'll get to it, but it's always TOO LITTLE TOO LATE.


        <<<Remember the Apple Ad Campaign that brought this fact to light? Recall the big meeting where the organizers are having trouble with there PC operated slide presentation and other PC users in the audiance start to call out suggestions on how to solve the problem...then someone says get a Mac. The Think Different campaign should start pointing out some of these obvious differences to. >>>

        Like I said, fire then darn Chiat/day ad agency and have the Apple stockholders/users come up with a campaign. I feel that Apple should stop with these "weird-no-point-at-all" campaigns. JUST GET TO THE POINT and tell the world how you... an APPLE user feel! There is no time to hide your true feelings.

      • You bought at 29 and you are still in there. Way to go! I bought at 21, but I am SO confident that things will turn around. Again, the rumor mill has an Apple-Oracle merger, which would be great, but I have heard that story before. But here's hoping:)

        My prediction: Oracle will invest money into Apple, not merge, and I hope (and pray, on my knees, with my fingers crossed) that Steve Jobs realizes that he is the man to be CEO and finally takes the position. I think this will all be ironed out by the January expo.

        I only like Steve because he takes action. Cut this, keep that. We NEED that.

        If both of those things happen, regardless of what other advancements go on, we should see, like someone said before, a rise to about $37. Then we will all be rolling in dough:)

        ed

 
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