I agree with you and I own a little of both, but for different reasons. I believe Sunlife to be more conservative (and stable) Insurance company than Hartford, which is why I believe Sunlife is more expensive relative to price to book value (and currently price to share). I mentioned months ago on this message board SLF was up for a tough 4th qtr, and they, like many insurance companies, took a heavy loss. I also mentioned in that thread, the possibility existed that they could lower their dividends. They did not, and to me that was a fairly bold statement. I see SLF as a forward focusing company. And at a dividend ratio at 7+% a share, I had to get in. I also believe The Hartford is an excellent choice. As you mentioned, The Hartford is completely undervalued. If you are looking for a good financial company that has the potential to hit 30+, or even 40+ this year, then I would go HIG over SLF, no question. So, SLF is a more stable dividend play for me, and I own HIG (and LNC) because I think they could double.