Demand spends dollars to go after fractions of googles castaway pennies. You can't be a long term investor in this name because dmd will never turn a profit quarter over quarter and year over year. IF you're interested in this name you A. Haven't read the filings, or B. Are looking for a quick trade on a lucky pop. This stock isn't even among the overvalued of the recent tech ipos, its a future penny stock.