Here's a couple of the blurbs from 2 of the analysts covering DMD, from yesterday 6-27:
Demand Media shares undervalued, says RBC Capital
After Demand Media acquired Society6, RBC Capital thinks the deal further diversifies Demand Media's revenue, while Demand Media can accelerate Society6's growth. The firm keeps an Outperform rating on Demand Media.
07:57 EDT DMD Demand Media acquisition positive, says B. Riley
After Demand Media acquired social commerce company S6, B. Riley believes that Demand Media paid a reasonable price for a company that should increase its growth and diversification. The firm notes that Demand Media lowered its Q2 guidance, but B. Riley continues to believe in the resilience of the model and the dual catalysts of gTLDs and Spin-off. The firm keeps a $13 price target and Buy rating on the shares.