There's nothing to load up on. It replaces existing higher price shares with lower priced shares. Also it says that the company's management considers the stock to be worth $3.54/share or less. Wouldn't you had rather seen a $5.50 price on the stock? Why cap it at such a low price if it's worth more?
The purchase plan was incorperated in 2004, they amended it, and added 1.2mil more shares that the employess could purchase...the price that was fixed was to calculate registration fees only!!! Has noone ever been involved in an employee stock purchase program before? You buy the stock at a 15% discount to market closing price on any purchase date.