Harly a tad, not much, a scant impact if any. As far as impact on profit for investors here it will be Nil, nada, zip, zero, zilch, forget about it. If anyone thinks this will help our stock, you need to get off your crack habit.
This has been a known factor for a long, long time and is already baked into this cake. It's a non-event! Don't fool yourself. Can we at least be half honest about this here?
I don't think it's a cure all for Caribou but investors are not exactly the most accurate at baking in any kind of news. IMO this drink will expose a huge number of consumers to Caribou coffee. If it's a good product, it will entice them to buy a bag of coffee at the same grocery store, order online etc. The 'other' revenue line should benefit the most. If a store opens in the area, a consumer will also be more willing to give it a try having tried the brand (or at least seen it).
Yep, this is known. The small pop in stock price happened when rumor of a possible deal with Coke happened many months ago and you can see where the stock is now from then. Coke will make the only money to be made from sales of this product.
The benefit to Caribou is as you say, to simply get their name out there in a wider market, which could, over time, possibly lead to a few more people trying their product. The important factor is how will that increase SSS, which are in decline basically because the larger percent of people who try Caribou don't go back.
I think we all agree that this "Coke" deal that some are cheerleading here is a non-event for the near term, at least, so don't expect a positive move here based on that.