Vertu's head of design Hutchison says that the top dollar pricetag buys better durability. "People think sapphire is just posh glass," he explained to the BBC. "The only thing that scratches it is a diamond."
Wikipedia says vertu has sales at 300k units. I don't know if that's for the ti or the last model but for a $10k phone that is enormous sales. Considering rbcn touts having sold 400k 6" wafers as a big deal I'm wondering now that we missed the importance of the vertu ti release in feb 2013 and its launch in india 2 days ago.
The more I'm reading the more I see this 3.7" sapphire screen is the belle of the ball. It takes center stage in their interviews and their advertising.
Vertu, the world's leading provider of luxury mobile phones, has launched VERTU TI, a new contemporary smartphone powered by Android. Based around a titanium case that has been used for its strength, elegance and low weight, VERTU TI also uses leather accents as well as the largest sapphire crystal screen ever engineered at 3.7 inches. The sapphire crystal renders the screen virtually scratch proof and it is tested to be four times stronger than other smart phones in terms of impact resistance. VERTU TI's titanium case is around five times stronger than other smart phones, deforming less than 1mm when a 500NM force is applied.
Vertu's global sales turnover rose for the third consecutive year in 2012, continuing a trend that has seen sales growth every year since 2002, barring only 2009. A strong product roadmap is in place to ensure that this trend continues over the coming years.
• VERTU TI impact test. The sapphire crystal screen withstood a single drop of a 110gm ball bearing. The Vertu minimum standard is one drop of a 64gm ball bearing.