Look at this report, cotrast the size, earnings, price .To understand what happens. GTAT VS RCII
Markets Close Higher Ahead Of Busy Earnings Season, Bezinga 7/11/2014
Rent-A-Center (NASDAQ: RCII) reported yesterday that its second quarter results will fall below expectations due to “macro-economic pressures” that continue to affect its financially constrained customers. The company sees its EPS being $0.36 to $0.38, below the consensus estimate of $0.48. Revenue is guided to be $773 million, below the consensus estimate of $786 million. The company also said that it plans to enter the smartphone business by offering cellphone rentals without a need for a deposit or credit check. Shares lost 10.94 percent, closing at $25.88.
To understand analysts! Not is whim, is a reality.