it will go lower because snoop dog killed the stock. I would have never partner in any type of business with him. If Wheatie Cereal would have partner with snoop dog that would have been the end of Wheatie Cereals.
How did you arrive at 4.54?
Is that why Snoop has previously done endorsements for:
Metro PCS Samsung Galaxy
Orbit Gum (Wrigley)
7 Eleven - Coffee Cup With a Cause
Look it up on WikiPedia, they are all cited with sources where you can check and view the commercials.