Ridiculous market cap- its like a time (known to all), not unfamiliar to the recent past. With strong brand recognition and new wood (KOMBUCHA) on the fire burning, these factors should be reflected in the current PPS. It all comes down to execution- vs being valued as just another soda company~! When the Kombucha placement, flavors/ pricing are all done and synchronized, then it will be time to sell out at a much higher multiple to sales. With a larger entity at the helm, widespread marketing can occur, making these products a household brand outside of the Natural Foods arena.