Ask this poster for advice made in November-3.) Is the stock as cheap as it was a year ago? Unfortunately, no... But that was a fluke.. the market was valuing this as if it was almost bankrupt. But you also need to realize this is still a tiny company, with plenty of potential growth ahead. They still only have 23% penetration in US supermarkets. There is also still room for mom & pops shops, larger convenience store chains, restaurant chains, airlines, bars, etc. I'd be a little surprised if this doesn't hit a 500 mil market cap at some point, with the bulk of that coming from stock price increase (dilution is already a given, with preferreds, warrants & options). Personally, I've missed out on some huge gainers in the past, selling way too early in the growth-story, all because I made some decent gains & wanted to lock in... when a stock *truly* gets going, you'll know & won't believe your eyes. The trick is to recognize which co's can potentially pull it off.. and this one has quite a few things in its favor, based on what I've seen with others
4.) Finally, Chris & friends are expert brew-masters. Do you think they'll just stop here? No more new product categories? K is just one new line, still in its infancy, with 4 new additional flavors coming soon... They could hit $100 mil in rev in that alone in a few years. Something tells me that there's probably more coming down the pike. Tea? Alcoholic beverages? Other? Who knows what else is up their sleeves.