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REEDS, Inc. Message Board

  • mikthorne mikthorne Feb 27, 2013 9:41 PM Flag

    from bev net

    Reed said that company sold approximately 750,000 bottles of kombucha in 2012, and Reed expects that number to multiply by 10 in 2013.

    Reed’s, which is self-funded and has grown 15 to 20 percent over the past three years, according to Reed, is aiming to replicate the success of Culture Club Kombucha for its other product offerings. Reed said that this will be done partly through social media, which is still a somewhat nascent path for the company. He mentioned Jones Soda Co. as another brand that succeeds in marketing its products.

    “We’re planning to morph into more of a marketing company with a lot more noise on our products,”

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