A few reasons why Reed's Kombucha sells out before GT
1) Reed's labels are transparent. GT's paper labels block approx 80% of bottle and the customer struggles to see what's in it. This is Kombucha, folks not gatorade and cultures grow in there. You don't want to be blindsided by swallowing a big lump of culture growing in your drink.
2) Lower price
3) Thinner bottle, curved inwards, lighter. Women have a harder time grasping GT's cold, thick and heavy tubular bottle. 9 inches in circumference! Average women's hand size 6.8 inches. Women will go for the thinner, curvy and cheaper neighbor any day.
This obviously was part of a very carefully and thoroughly planned marketing strategy by Reed's, honed by years of beverage industry experience and a reason why they believe they can to be #1 in the fastest growing beverage category today.