I believe IZZIE is a juice beverage? In that case, auology no comprender what Pedro saying. I believe in a worse case scenario, Kombucha as a drink, takes over the CSD category (pummels it to the ground). Kombucha tastes so much better vs soda, has its own carbonation (vinegar flush) and isn't polluted. Reed's natural sodas could stay their ground as they are considered good for you (ginger aspect). This category, needs a big arm, to get the product out there and sound off its presence in the marketplace.