25 years of selling ginger brew, 12+ years of Virgil, 6+ years as a public company w/ PIPES, convertible preferreds and DEBT and still cannot post a profitable year. CR thinks as long as he is investing for long term growth - he should not be bothered with petty things such as net income and profits...get a grip....every CEO claims to invest for long term growth but that does not exclude one from generating net income...6+ years is a long time for a public company to not show a profit. To spent time on #$%$ labels - which 2 qtrs ago were touted as great...now they find out one can't even read them - go check Goji ginger label - one can go blind trying to decipher...talk about spending precious resources putting labels by hand - they should fire the idiot who came up w/ that bone headed idea of concave bottle + clear labels....even Apple fired the map guy who screwed up. Previous cc CR said looking at $10m to upto $15m in K sales...now more like $5m. CR said he is looking @ $50m - $100m opportunity in 3-5 years...think about it....25 years of ginger sales and 12+ years of Virgil sales - combined has NOT generated $50m in sales so far...but K sales can be $50m-$100m in 3-5 years.