Stock at IPO level is a bargain in anybody's book. The RGB business is still evolving (health thing) and so is the Virgil line . Throw Kombucha on top of those leading brands and your buying an engine for growth, plus the other products with est. markets at a discount.
Just a friendly reminder - company has not been profitable for 15 years. Now if it was REEDS GENOMICS - I can understand but it is REEDS GINGER. 15 years is a lot of time and 6+ years as a publicly traded company is a long time for a soda company to not post a profitable year.
I also see ginger brew and virgil root beer that were always priced at 3.99 for a pack of 4 @ Trader Joe's are also showing up at Whole Foods at promotional prices of 3.99 / 4.5 respectively for a while now. So I feel that's a low price for a quality product and I do mean a real quality product. A little LESS discounting would help the bottomline.
Funny how your "friendly reminder" is yet another of your negative/bashing statements. I'll try again, despite your past unwillingness to answer a direct question. What do you think is the proper/appropriate/fair market cap for REED right now? Are you like analyst112 who was bashing REED when it had a market cap under $15 million? Bashers always bash. I'm not holding my breath that you'll answer a direct question with a direct answer.