the three varieties Reed ginger ale all sold out in Henderson, Nevada! Gogi kombucha sold out as well! this was observed on Thursday April 11. Store located on Green Valley near casino right off freeway. Shoppers would be local's in middle class income area. Meanwhile in Columbus, Ohio Earth Fare one of independent chains mentioned in conference call has re-arranged all Kombucha brands placing Reed eye level from the bottom shelf and Hain Celestial to top shelf. this places GT Synergy on bottom shelf which is dominant player in group. Its presumed its all about promotional pricing and buying shelf space. home office of Earth Fare did product placement in Columbus store. Reed has mentioned significant increase in core product line and these are two regions. Earth Fare has enjoyed significant pricing power throughout store in recent months. The area is in a high income area and it appears the strategy is location, inventory, versus Whole Foods competitive pricing in private label.