they desperately need to hire a marketer. someone who knows what they are doing and can innovate and discipline CR. in this interview he hammers ginger products as going global and mainstream, but in the cc's he is all about kombucha with little thought to ginger products. and china cola. ok. golly. the premium cola is called china cola? rename fiji water to guadalajara water. see how it sells. seriously, what marketing person would name a premium cola china cola. going for that positive connection between china and bottled beverages. next up: China baby formula from Reeds.
so frustrating. cuz its so obvious and easy to get right. and they get it wrong.
look at our awesome bottle and label. oops sorry - turns out it sucked. who would have thought of testing something as unimportant as a bottle and label?