IT all comes down to execution- the products are tasty, good for you and should be a lay-up to sell for any salesperson *PERIOD..........................You don't need to compete with the other Kombucha as our products can stand on better quality and taste. Longevity in the marketplace is not an absolute barrier to entry. In addition, there is an option (should the company choose) to go ahead and stomp the CSD's of yesterday as a show of sovereignty in a new beverage age. REED"S CAN WIN but must run a ship that is not wayward on the seas!!!