short ratio of float end of july 5%: much higher now? Question is Coffee?
SmarTrend had a positive call on stock and all news to today negative along with Sidoti downgrade. turn stock around need positive news/and or transparency from recent loss of large customer which was a $15 million private label order. Chris Reed believes from Conference Call the situation is not hopeless. even without order going forward Reed maybe able to produce Coffee drinks which was the private order. at this time with Kombucha sales sold out and sodas still gaining traction my opinion Reed is taking wait and see attitude with Coffee. market for coffee is tremendous and at this time no one is able to produce bottled coffee like Reed can! furthermore look who is involved in Coffee and you will guess the private label company on West Coast which we know it to be. I believe it to be tremendous traction going forward if Chis Reed has all the facts straight. Do your own due diligence and act smart and cautious obviously today stock is to sell side.
Sidoti downgrade was on 8/15 (day after earnings cc).
I read the cc transcript - if I recall the company did not mention anything about a $15m PL order or that it was a bottled coffee drink order. Was it Starbucks or Green Mountain?
Yes $412k reserve - may recover some or all of it - so potential to help bottom line.
Can you please explain more regarding this PL customer, their issue, any hope of salvaging this loss. Thank you.