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REEDS, Inc. Message Board

  • sounders27 sounders27 Oct 24, 2013 8:57 PM Flag

    KeVita - coconut flavors

    Just FYI, maybe many of you already track this competitor. I am in Seattle and we still don't have REEDs in my local Whole Foods or other majors, ie Kroger (called Fred Meyer in this area). KeVita had disappeared a few months ago from my local WF but as of today it is back, and with 4 flavors I haven't seen before, three coconut water based Kombuchas and one called Lemon Cayenne. I made a mental note the company I have invested in (REED) was first to the K market with coconut water but here comes a smaller company that reacts and now has 3 interesting coconut water blends. REEDs is growing the top line quickly and I'm happy with it overall, but it is worth noting that other competitors are moving quickly as well. Overall, if K grows at this rate then there is room for more than one company to prosper. Nevertheless, I sure hope REEDs really focuses on getting their product out there. Seattle is a big market and REEDs K has basically no presence here other than one or two specialty stores.

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