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REEDS, Inc. Message Board

  • daleearth daleearth Dec 2, 2013 11:26 AM Flag

    Private Party Ginger Brew?

    Trader Joe's is advertising a 750ml swing-top bottle of Triple Ginger Brew in it's newest add.

    From their website:
    We’re big fans of ginger here at Trader Joe's. From Gingerbread (Mix) to our oh-so-popular Triple Ginger Snaps, ginger is a flavor that always leaves us wanting more. And more is what you'll get from Trader Joe's Triple Ginger Brew.

    We've always done well with ginger brews -- meaning, we've sold vast amounts because, apparently, you really like ginger brew. One comment we heard over and over from ginger aficionados was this: more ginger. So we set out to find just that. Problem was, we couldn't find it. So we had to create it. We worked hand-in-hand with our supplier and put this Brew through a number of taste tests. Finally, we got it right. The difference is a substantial amount of fresh ginger that's added during the brewing process, giving this lightly-carbonated, non-alcoholic drink a big bite -- perfect for ginger devotees.

    Because Triple Ginger Brew is not your average soda, we knew we couldn't put it in an average package. Instead, you'll find Trader Joe's Triple Ginger Brew in an old-fashioned, emerald green, 750ml glass bottle with a swing-top closure. It's a bottle that lives up to the Brew inside. And our price of $2.99 a bottle lives up to our value of, well, value!

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