Trader Joe's is advertising a 750ml swing-top bottle of Triple Ginger Brew in it's newest add.
From their website:
We’re big fans of ginger here at Trader Joe's. From Gingerbread (Mix) to our oh-so-popular Triple Ginger Snaps, ginger is a flavor that always leaves us wanting more. And more is what you'll get from Trader Joe's Triple Ginger Brew.
We've always done well with ginger brews -- meaning, we've sold vast amounts because, apparently, you really like ginger brew. One comment we heard over and over from ginger aficionados was this: more ginger. So we set out to find just that. Problem was, we couldn't find it. So we had to create it. We worked hand-in-hand with our supplier and put this Brew through a number of taste tests. Finally, we got it right. The difference is a substantial amount of fresh ginger that's added during the brewing process, giving this lightly-carbonated, non-alcoholic drink a big bite -- perfect for ginger devotees.
Because Triple Ginger Brew is not your average soda, we knew we couldn't put it in an average package. Instead, you'll find Trader Joe's Triple Ginger Brew in an old-fashioned, emerald green, 750ml glass bottle with a swing-top closure. It's a bottle that lives up to the Brew inside. And our price of $2.99 a bottle lives up to our value of, well, value!
The most recent press release states that the private label products are non-competitive with Reed's portfolio. Perhaps this cancels out any ginger beer products? Or is the Triple Ginger Brew different enough?
"So the exciting thing about that is the data for this quarter swing-top products kind of went through the roof for us. And as we tool up the plant to be North America's only automated swing-top facility it gives kind of nice edge with the large supermarket chains that are looking at the specialty packed to come out of people like us.
And I will predict something while we are way up this third quarter over last year, we are going to be way up next year. I have a spot thought for those old styled European bottles."
"Okay. So anyway there is some additional business this year over last year in private label."
I had it… tastes really good, so must be made by Reed's. I think this is just a Holiday type item, but TJ's moves an incredible amount of product and has great exposure, so it should open more people to ginger brew in general.