also, he designed imaginetv neck wear and a tv tray. this is certainly thinking big. ha! those idiots who spend 250 million just to build 250 million in sales are probably saying omg we did it wrong today. you can see the investor reaction was enthusiastic. i think several shares traded on the news.
after the exciting promises from the conference call that chris knew what he was doing by decreasing marketing spending but doing it profoundly better, this piece of nonsense is very concerning. he acts like building a beverage brand has never been done before and he has to invent a way to do it. yet after barely a year he is hinting at softness in kombucha sales.