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REEDS, Inc. Message Board

  • netprophecy2 netprophecy2 Jul 22, 2014 2:36 PM Flag

    the ad

    i think the ad is a bit above the level of a local auto mall production. certainly made for cable quality. its ok as an ad. a lot of verbiage and not a lot of education as to why it is different than commercial ginger ales. i think that is giant missed opportunity. however, it really features CHRIS REED!! and that is important because its CHRIS REEDS company. so the important thing was accomplished. i can not comment on anything about spend or selected channels. you see the huge problem with virgils and reeds disparate lines. no mention of virgils; another missed opportunity and not how i would build the brand. but whatever. CHRIS REED everybody! lets open on grey pony tail and pull away and ...... cut.

    i think if there was a marketing plan in place, advertising is a good strategy. i do not believe there is a marketing plan in place. KOMBUCHA!!! SQUIRREL! GINGER!! it is all over the map. they need a great marketing mind to build the brands. they need to distinguish what is different from current product. that they utterly failed to do. and i dont get why they missed that point.

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    • by the way, funded from improving profitability? did i miss something? there aint no profitability. maybe funded by shareholder dilution and long term debt would be a better plan? look, advertising is smart when it is done wisely. i dont see this ad as wisely done. REEDS GINGER BREW! we brew it using all natural ingredients, we are craft soda! are you are drinking ginger ale made with corn syrup? did you get tricked into ordering a ginger corn soda by some giant corporation? dude. try a real ginger brew.

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