I daresay it really is just a matter of time; there isn't much downside with this one. No debt, significant cash position, positive cashflow, strong and sustainable brand (as they failed to destroy it by now and it seems to be catching on again in the right population - which is NOT teenage girls and early 20's women who have little disposable income), and lots of staying power. At these prices, it's a pretty darn safe bet. When will it turn? who knows? doesn't need much. But when it does, it can easily pop up $2-$3, and that can be meaningful to any small investor who owns a couple of few thousand shares.