The old stories being re-published in an attempt to pressure the stock. Margins have hit a bottom and are on there way up. Bebe merchandise is at lower price points as competitors. There is room to expand gross margins as sales volume is increasing.
BEBE stock is undervalued at $6 with a fair value of $8.
...i traded BEBE some years back when the price fluctuated between $11-13. everyone back then thought the same thing as they do today. and then, they reported incrementally better profits, and the stock was $35 in a few months.
today, it is $5, with something like $2.70 in cash !!