<<<The best place to be right now with the least amount of downside risk is the dividend plays.>>>
Yep. With the Fed indicating that ZIRP (Zero Interest Rate Policy) isn't going away anytime soon, many will be chasing yields.
I started buying for yields soon after the big market crash in September 2008. Like everyone else, my maturing CD's had no interest rate options for renewal. I started listening to some big money players that were buying debt and so I bought discounted corporate bonds (like GE, CIT, JPM)...a good move, but soon the discounts were gone.
Then, I moved on to MLP's, high yield bond ETF's, REIT's etc...knowing that when the Moms and Pops figured out that they were earning zero interest on money in the bank and in their MMF's they would chase these high interest rate options...and they have, and it looks like they continue to chase them as MLP's and some ETF's are now setting 52 week highs regularly.