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Martha Stewart Living Omnimedia Inc. Message Board

  • clawsmeister clawsmeister Dec 26, 2012 11:53 AM Flag

    Shorts getting back in; MSO under $2 in 2013

    Short interest, which was 2.5 million shares last February, went in half to 1.25 million shares on 10/31. Shorts raked in their profits.

    Now, with the stock only 20 cents above its 52-week low, all of the shorts are making money and, interestingly, are increasing their positions. Short interest increased to over 1.4 million shares in November.

    I believe that shorts are anticipating MSLO losing its appeal and Macy's obtaining a permanent injunction. What exactly will jCP be allowed to sell in its "Martha Stewart Stores?"

    JCP foolishly increased its guarantee to MSO from an average $11 million a year to an average $28 million a year. Not quite as stupid as the K-Mart deal, but a close second!

    Look for MSO to drop under $2 in 2013 as Macys' success in court throws a monkey wrench into the JCP deal.

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    • ROFLMAOY!!!

      "Short interest, which was 2.5 million shares last February, went in half to 1.25 million shares on 10/31. Shorts raked in their profits.

      Now, with the stock only 20 cents above its 52-week low, all of the shorts are making money and, interestingly, are increasing their positions. Short interest increased to over 1.4 million shares in November.

      I believe that shorts are anticipating MSLO losing its appeal and Macy's obtaining a permanent injunction. What exactly will jCP be allowed to sell in its "Martha Stewart Stores?"

      JCP foolishly increased its guarantee to MSO from an average $11 million a year to an average $28 million a year. Not quite as stupid as the K-Mart deal, but a close second!

      Look for MSO to drop under $2 in 2013 as Macys' success in court throws a monkey wrench into the JCP deal"

      Doh!!!

    • what was in your turkey dinner? mushrooms or acid?

      Sentiment: Buy

      • 2 Replies to cranberryboy19
      • Lisa Gersh put the JCP deal together and now she's gone. If Macy's prevails in court and the temporary injunction is made permanent, why would JCP want to deal with MSO? What are they going to sell in their "Martha Stewart Stores?"

        Would JCP try to break the deal?

        Under $2 in 2013. Perhaps WAY under $2 in 2013!

        We're looking at a 1.5% increase in revenue next year and 15 cents EPS at best. MSO has lost money nine out of the last ten years. Their media business is disappearing. They have three major lawsuits against them right now. Why would anyone be stupid enough to put their money into this POS with so many good stocks out there?

        Sentiment: Sell

      • Time will tell. I've been right about this POS all the way down from $20. But, as they say, past results are no guarantee of future performance.

        But let's see what the experts say:

        1. The Street - "Sell"
        2. Ford Equity Research - "Strong Sell"
        3. Jaywalk Consensus - no "strong Buys;" 2 "Buys;" 6 "Holds;" 1 "Sell;" five "Strong Sells." Overall rating in the bottom 6.5% of MSO's sector

    • buncha hogwash idjut
      how was ur FB lol

      Sentiment: Strong Buy

 
MSO
4.52-0.03(-0.66%)3:21 PMEDT

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