"Even as the fundamentals are deteriorating, they’re not far (comparing balance sheet information) from Kohl’s (NYSE: KSS), having the same cash per share ($2.39) as of the most recent quarter and similar debt-to-cash and debt-to-equity ratios should give some support to the stock by the value investors.
Also, CEO Ron Johnson has given us the numbers –which by the way look promising- from the new and renovated stores. The “shops” are reporting almost double on sales-per-square-foot (this information can be found on page 8 of the JCP Q3 2012 earnings conference call transcript available here) when compared to the old J. C. Penney.
New partnerships are being announced; Martha Stewart (NYSE: MSO), a lifestyle content product company, and one that attracts many customers, is one of them. Starting in 2013 the company has unveiled its “shop” priorities which include among others; Martha Stewart, Dockers, Haggar, Disney, Giggle, Carter’s and Sugar Shack."