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Pandora Media, Inc. Message Board

  • bmbum bmbum Mar 21, 2013 1:13 PM Flag

    Pandora Windows phone app release adds 6M more possible listeners to the ranks!

    Pandora is providing ad-free service to all that create an account on the Windows mobile platform till the end of the year with their newly released app. Windows had 2.6% market share by the end of 2012 which translates to 6 million users. Pandora commands 75% of all streaming music listeners. Roughly 45% of all smartphone users utilize Pandora. Thats about 2.7 million more users overnight. Best part is since they are receiving ad-free service, the liklihood that these will convert to paid subscribers by year end is relatively high. Say just 50% convert to paid subscription will have a significant impact to metrics. If not, they go in the ad-supported pool. Windows mobile app has extended features which may increase the percentage of converts.

    Either way, this is a huge step in the right direction.

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