I'd like to hear Pandora's explanation as to how it will make up revenue once these heavy hitters muscle each other out for ad money? Nobody even knows what deal Apple made with Warner and friends, but if Apple was able to sign contracts when Pandora couldn't, doesn't that mean they were picking the winner here? Wouldn't it also put to rest the suggestion that Pandora could lower it's rates? I don't own Apple and I could care less for the culture, but with size comes bargaining power, like Walmart squeezing their suppliers. First we had Satwars, but only two players, now the royals have entered your space. I haven't heard anyone that can present the math that it'd take to continue on this path. Honest questions deserve honest answers, give it a try.