how much are you down? if it's more than 8% i'd be out with the quickness. if you bought because they signed Beiber that is a no no. want proof. just check out how Bieber's last pump did, $OPMG.
funny thing is, both sites feature their little ticker right on the homepage. very common practice of pump n dump scams. i have not seen very many reputable companies do this.
wait for the price action to determine where this stock is going. if Bieber and Honey are good pumpers then it will rise when they start their pump, otherwise it's worth exactly zero like OPMG which tanked 99%. those Beliebers got burned, unless you were short...
don't short to early either, this pump is in it's early stages.
Step back from the edge, it's not a scam. I saw the SEC filing and the yahoo article regarding Beiber. I doubt anyone in BMPI's target market saw those. Once a campaign begins and kids are begging their parents for one of these cards things will quickly change. Look at the BOD and other key personnel, these are serious players with proven track records. Even if you don't think Beiber will help I wouldn't bet against Isaac Blech and the team he has put in place.