Joe s Jeans Announces Launch of a New Brand Exclusive to Macys
LOS ANGELES, CA-After more than a decade as a premium denim leader, Joe' s Jeans Inc. announces the launch of a new brand, else™, to be sold exclusively at Macy's. With price points starting at $68, else™ was created to reach young women who are looking for a premium denim-like product at a more affordable price.
Macy's has dedicated space in its Impulse departments in 140 stores throughout the U.S. to showcase the else™ brand. The new line will also be available at macys.com. The else™ product offering, which includes five staple denim fits: skinny, boot cut, cropped, boyfriend and a cuffed short, will be rolling out at Macy's over the next two weeks.