The Wal-Mart analogy is hardly accurate. Wal-Mart is everywhere throughout the U.S. and reaches both urban and rural customers and it provides consumers with necessities they need to live.
NEW CLWR provides an alternative broadband pipe to markets where broadband largely already exists. Its typically slower and less reliable than wired solutions in the same market so the primary value is as a data-centric mobility service, and consumers already have that experience with their 3G enabled smartphones and laptops.
Oh yes, and Wal-Mart makes a lot of money doing what they do.