It's "only" 10,000 shares, but, it is something. Could simply be for publicity purposes, but should at least be considered.http://www.insider-alerts.com/Data/20111117/0001181431-11-056704.xml
I don't think it's for publicity. He owns 14 million shares.
I have been buying in the $23.60 range - not 10,000, but adding to a decent position.
We care about the CEO buying. Your purchase of 10 shares is of no interest to us.