Warning: Price Changes are underway - all pricing listed below is for projects prior to May, 2012. New prices will be posted by May 11th, 2012. Illumina sequencing prices will increase approximately 8% reflecting Illumina's April reagent price increases. Most other prices will be going down.
and this is what ILMN management said in their press release:
The average annualized consumables use of the HiSeq increased to $338,000 during Q2, from $299,000 in the first quarter. The spike is due to increased utilization, more customers using Illumina's own sample prep reagent kits now, and a reagent price hike that went into effect in April. Because more customers will purchase reagents at these higher prices now, the consumables use number is expected to grow further in the third quarter.