SVU is expected to report first Q earnings at the end of next month. The company is forecasted to earn 46 cents on a top line of $11.75 billion. This would amount to a 16.3% drop in earnings ( they made 55 cents the previous year's quarter) on a 7.7% loss in sales (their sales were $12.72 billion). LooK fo SVU to beat those low expectations by coming in with earnings of 57 cents on sales of $11.85 billion. This news should be good enough to juice the shares another 10% higher.
Never. You will show a short term rally but it will ultimately collapse. People who buy retail stocks are all excited about Kroger and are hoping that SVU will ride the wave into shore. You might get a short term gain, but the numbers are still there and they won't support the higher stock price. How do I know? I've been there, done that, and still have the freaking tee-shirt.