SVU cannot compete with new line superfood centers and/or the Organic food craze sweeping the U.S. People actually care now about what they eat and are willing to spend more for it. Svu goes down daily because the market PERCEPTION is that it can`t survive much longer.
SVU's gross profit margin actually increased during its last Q, from 22.3% to 22.4% while its SG&A costs fell $300 million from $4.32 billion to $4.02 billion. They still paln to shed a whopping $650 million of debt in fiscal 2011 and will earn between $1.40 to $1.60! Things are not that bad!