Hi Smog, its not going straight up on traditional technical metrics. The company is going to report its first quarter ever sales and first true forecast. They are apparently going to show strong initial take with Fres and others.
You cant project from the launch pad as if it were mature company. The share price is going to reflect the next 18-24 month growth potential in a huge market where the incumbent has already shown signs of displacement (closing facilities, panic deals that wont hold, etc.). $300M - 500M 2014 sales translates into cap of $2B to $5B, conservatively. Rare opportunity.