the difference here, the Shares ARE NOT WITH RETAIL JOE, if any it won't be more than 5%. The shares with Hedge funds and Big funds. The Hedge funds then lend the shares to shorts (big and small). Looks to me perfect setup for a massive squeeze. There should be around 15 MLN shorted shares and umpteen amount of Phantom shorts.
The way in which they could generate massive amount of volume is just flip the same shares over and over and if a retail would like to sell manipulate to show Bid and Ask lots to be on the other side, so that retails gives up.
What Longs is need patience and the Ultimate prize, which JMHO looks like a Buyout, though I would prefer a perpetual royalty payout.