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Mattel, Inc. Message Board

  • robinfamily1818 robinfamily1818 Aug 31, 2009 1:29 PM Flag


    With Disney buying Marvel, and Disney having a good relationship with Mattel, maybe this means that Mattel will get some of the Marvel toys in the future? Does anyone know of the pending contracts and expirations between Marvel and Hasbro?

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    • Marvel extended the toy master license previously granted to Hasbro until 2017. Since this extension occurred while the negotiations with Disney were ongoing you can safely assume that it had Disney approval and will not be changed. The license is worldwide, for the toy category only, and covers all Marvel characters. The question is whether these characters are also available to the JV between Discovery Channel and Hasbro. I personally would doubt it but I will undoubtedly hear from my friends at Hasbro and Marvel whether this is the case.

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