Compare with Yelp and their 550-million-offers.
Local.com had revenues of 56 million in 2009, Yelp only about 30 million. And Local.com make only legal offers, if you take a look on Yelp:
March 18, 2010, 8:39 PM ET.Yelp Goes On the Offensive About Filtering
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By Geoffrey A. Fowler
As reported by the Journal, the reviews Web site Yelp is under fire. It is facing three lawsuits from businesses that claim it improperly skews reviews in favor of companies that advertise with it and against those that do not.
Yelp denies the allegations, blaming misunderstandings about the way it filters reviews to prevent businesses from inflating their ratings.
One contributing factor may be that Yelp chooses not to explain much about how it decides which reviews to show and which to hide. Yelp CEO Jeremy Stoppelman says that exposing too much of the site’s secret technology sauce would make it easier for shills to fill the site with puffed up reviews.
“It is similar to the challenge that Google faces in ranking Web sites,” he said. “The more that they share with the world about how they specifically evaluate links on the Web, the more they make it easy for somebody that wants to rank number one to do so.”
Still, Yelp is going on the offensive to explain why it filters. In addition to numerous blog posts addressing critics, the company last year hired a local business outreach manager, and has been holding a series of meetings with businesses to explain its practices. On Thursday, for example, it held a Web-based conference with 550 businesses.
And on Thursday, it also posted a video to its blog explaining why it has a filter and how it works.
Are you convinced that Yelp’s filtering is needed, and fair?
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Reply to Nothing will keep LOCM down...by letitgr0w1 •Mar 19, 2010 11:38 AM
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