"Mark Zuckerberg has a problem. He does not seem concerned about monetizating his creation, only interested in enhancing the Facebook user experience. However, shareholders like their companies to make money. Facebook would need to compile more robust data on members to entice advertisers. To do that, it would have to require more information in a member's profile that could perhaps border on privacy invasion or scare members already afraid of identity theft. Two years ago Zuckerberg pushed the social network envelope with "Groups," allowing users to put friends in categories without prior approval of the friend.
Clicking to dial a local business through Facebook's Bing should further line Local's pockets because it owns the highly specific Enhanced Directory Assistance patents."
Source: Seeking Alpha - Very importan Article (My advice: Go to Seeking Alpha and read the complete article!!!!!)
Information was given from Facebook COO Sheryl Sandberg, who told investors and listeners on the call that 11 million businesses are using Facebook Pages.
Source: SMALL BUISINESS SEARCH MARKETING
This 18 million buisniesses will be a big help to sell Launch by Local-packages and therefore excellent for more progress on the way to 50/50:
= 50% Organic Traffic
= 50% Organic Revenue
Development of Organic Traffic/Monthly Unique Visitors (MUVs):
2010: 88 million = 31% of total traffic
2011: 117 million = 33% of total traffic
2012: 155 million = 37% of total traffic
Goal: 50% of total traffic
Development of Organic Revenues
2010: 17 million = 20% of total revenues
2011: 22 million = 28% of total revenues
2012: 29 million = 30% of total revenues
Goal: 50% of total revenues
Next sensation: Local Corp has the double of business-listing than Google Place - Local Corp has 18 million Business Listings against only 9 million of Google Place. Google would be at about 9.5 million +/- claimed pages now — still below what Facebook is reporting today.
Graph Search is about providing answers, extracted from the data your friends feed into Facebook. It's not Web search, which typically generates a series of links for a query, with the exception of current stock prices, weather and many other standard queries. But Graph Search is limited in scope and usefulness at this stage. It is in a beta phase that will last for many months.
Currently, Graph Search is limited to people, places, photos, and interests, and to the English language only. A mobile version is in the works, as well as inclusion of posts that show up in News Feeds, Open Graph data from apps, and support for more languages. However, the rollout of new Graph Search capabilities will happen "little by little," said Graph Search engineering head Lars Rasmussen in an interview with CNET
.Source: Seeking Alpha - Read the complete article on this site
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No one is sure of Graph Search's value but it can only help Local. Graph Search is local search, and local search is mobile search - half of all searches on mobile devices seek local information, according to Google. There is one company that ties it all together: Local Corporation.
Source: Seeking Alpha - Read the complete article on this side