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  • flankenking flankenking Feb 2, 2013 5:22 PM Flag

    Returning to profit (Soure: Last Presentation - filed to SEC)

    » Significant cost savings starting 1Q13

    » Projecting 1Q13 Adjusted Net Income

    » Forecasting positive cash from operations from 2Q13 onwards

    Sentiment: Strong Buy

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    • Organic Traffic and Direct Revenues produce no cost of revenues - Big Progress on the Way to 50/50 in 2013

      = 50% Organic Traffic

      = 50% Organic Revenue

      Development of Organic Traffic/Monthly Unique Visitors (MUVs):

      2010: 88 million = 31% of total traffic

      2011: 117 million = 33% of total traffic

      2012: 155 million = 37% of total traffic

      Goal: 50% of total traffic

      Development of Organic Revenues

      2010: 17 million = 20% of total revenues

      2011: 22 million = 28% of total revenues

      2012: 29 million = 30% of total revenues

      Goal: 50% of total revenues

      And this is an important step to build a more defensible and sustanainable business to growing organic traffic and organic revenues.

      We have taken decisive cost-cutting measures to return the company to cash flow positive, and expect steady revenue growth and margin improvement throughout 2013. While there are periodic challenges when working in a competitive, dynamic and high growth sector, these challenges often create new opportunities for future growth. We are confident that we are well positioned to capitalize on those opportunities with a powerful platform and an experienced team.”

      Sentiment: Strong Buy

    • and the british operations.

      Sentiment: Strong Buy

    • Reduce costs. Channel sales vs. direct sales – projected 2013 cost savings of $4.6MM, beginning January 2013

      Sentiment: Strong Buy

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