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Local Corporation Message Board

  • flankenking flankenking Feb 8, 2013 8:38 AM Flag

    New strategy reduce the growth of revenues, but increase the net income strong

    "During the fourth quarter, the company undertook a strategic review of operations and for 2013 intends to focus on expanding margins in O&O, the company’s largest business by revenue, and on growing the Network business, which is the company’s most profitable business. Due to the significant financial commitment required to successfully scale a direct sales model, the company intends to instead focus on channel sales development for its ‘Launch by Local’ SMB solution, which the company expects to provide annual cost savings of approximately $4.6 million, starting immediately."

    Sentiment: Strong Buy

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    • = 50% Organic Traffic

      = 50% Organic Revenue


      Development of Organic Traffic/Monthly Unique Visitors (MUVs):

      2010: 88 million = 31% of total traffic

      2011: 117 million = 33% of total traffic

      2012: 155 million = 37% of total traffic

      Goal: 50% of total traffic


      Development of Organic Revenues

      2010: 17 million = 20% of total revenues

      2011: 22 million = 28% of total revenues

      2012: 29 million = 30% of total revenues

      Goal: 50% of total revenues

      "We remain convinced we're a beneficiary of the secular trend towards local online advertising, which provides us with long term tailwinds. While parnter policy changes result in new term dislocation, once again, we think that ín the long term they make sense because they tend to drive a better user experience and we believe this will create new monetization opportunities for the company."
      Source: Transcript of Conference Call on Seeking Alpha

      Sentiment: Strong Buy

    • "As more brands move from traditional to online marketing, and more businesses move from brick and mortar stores to websites, the demand for quality online marketing services rises. White label SEO has helped many retail SEO company owners by providing core SEO functions while they focus on improving customer relations and closing new deals. This year, white label SEO will play a bigger role, as traditional marketing agencies also begin adding online marketing solutions to their line-up. It will add value to the existing offerings of traditional agencies, and as more businesses move online at a faster pace, traditional methods will take the backseat.

      Source: SEO Reseller - Read the complete article "What Your Business Needs to Know About White Label SEO in 2013"

    • Through the buy of Krillion were added:

      • The Krillion Localization Engine™, a powerful, patent-pending dynamic local product search platform which connects customers with in-stock products at local retailers

      • StockCheck™, a real-time tool that enables web-savvy shoppers to quickly find, compare and buy products located physically nearby

      • A dynamic product pricing and discounts alert engine

      • The ability for consumers to take advantage of in-store pickup and other convenience services offered by multichannel retailers

      • Local product information that is available as a data service that powers the websites and applications of manufacturers, publishers, mobile providers and rich media advertising for marketers


      New products planned… product directory = Full/better integration of Krillion in the offers of Local Corp's platforms

      Krillion transforms the way ready-to-buy consumers find and buy national brands in their neighborhood by making it easier for them to find out which local retailer has the product they want, in-stock, right now.

      Krillion is the leading local shopping search engine, proving up-to-the-minute intelligence on where specific branded products are sold, and which retailers have them in stock at that moment. Krillion aggregates product, pricing and availability information from retailers and manufacturers to create the largest structured index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States

      Sentiment: Strong Buy

    • In addition to our consumer properties, Local Corporation supports more than 1,000 regional partners across the country to help them engage customers better and increase revenue. Using our advertiser tools, local search directory, content feeds, new ad formats and audience engagement features, we enable some of most recognized web publishers in the country to get more value from their sites.

      Sentiment: Strong Buy

    • Local Corporation (LOCM), a leading online local media company, today announced the launch of its new local search site in the U.K.. The company also announced an expanded search advertising agreement with Yahoo!, Inc. that covers the U.S. and also now the U.K.

      Under the terms of the agreement, Yahoo! search results will appear across the new U.K. site.

      The new U.K. site allows consumers to find local businesses, products and services in the United Kingdom, and features the ability to filter their search via keywords, popular categories and more.

      “We’re pleased to expand our relationship with Yahoo! to the U.K. We have grown our relationship with Yahoo! over the past seven years, and this most recent announcement demonstrates our shared commitment to providing relevant local search results to over a million consumers each day across the Local network,” said Heath Clarke, Local Corporation, chairman and chief executive officer.

      Sentiment: Strong Buy

    • • Grow margins in O&O business (largest revenue stream)
      » Margin optimization via new SEM tools
      » Gradually ramping in the UK

      • Grow revenues in Network (most profitable revenue stream)
      » Expand number of sites via business development team (more traffic)
      » New products planned… product directory, „Launch by Local‟ SMB private label, publisher
      dashboard
      » Leverage platform to produce new local/commercial content to grow traffic/site

      • Reduce costs
      » Channel sales vs. direct sales – projected 2013 cost savings of $4.6MM, beginning January 2013

      • Developing opportunities
      » Local display network – leveraging our existing Network
      » Microsites (insurance, HVAC, alarm systems and more) – leveraging out platform
      » Improved monetization via lead generation – monetization improvements
      » Mobile – leveraging our platform

      Sentiment: Strong Buy

    • I thought you endorsed the "old" plan?

      Sentiment: Strong Sell

 
LOCM
1.85+0.10(+5.71%)Apr 17 4:00 PMEDT

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